内容衰退分析代理

概览

价值

功能说明

• 把「需求没了」和「份额丢了」分开

  已经没人搜的主题不值得更新，输给更好内容的页面则值得。图表看起来一模一样。

• 抓住「坏了」，而不是「衰败」

  在站点改动那一周掉下来的页面不是衰败，是坏了，而那是另一个团队要修的。

• 找出有排名却不再转化的页面

  一个穿着流量问题外衣的页面问题。

• 找出彼此竞争的页面

  写于相隔数年、彼此并不知道对方存在，把一个页面的权重拆散了。

• 按可回收价值排序

  更新一个已有权重的页面，成本只是让新页面拿到排名的零头，而且见效更快。

• 不发布任何东西

  它绝不编辑、改写或发布页面。生成式的更新，正是内容库变得更糟的方式。

这会改变什么

运行方式

该智能体通过 PROMIVO 运行时在服务器端运行。每次运行都会逐步记录，每次工具调用在执行前都会进行权限检查。

1. 1输入按智能体的输入结构进行校验
2. 2模型claude-sonnet-5，并自动回退
3. 3工具extract_structured_data
4. 4权限自动执行 READ 级操作；更高的等待你批准
5. 5输出符合输出结构的结构化结果
6. 6日志记录 token、耗时和每一个步骤

演示

演示数据Illustrative sample output, abridged.

{
  "pages": [],
  "period": "24 months",
  "currency": "USD"
}

{
  "escalate": true,
  "declining": [
    {
      "url": "/guides/invoice-financing",
      "cause": "lost-share",
      "evidence": "Search demand for the topic is up 14% over the period. The page fell from position 3 to 11. The audience is still there and going elsewhere.",
      "whatItNeeds": "An update. The page already has the authority a new page would spend six months earning.",
      "worthUpdating": true,
      "declineFromPeak": 71,
      "recoverableEstimate": 41000
    },
    {
      "url": "/blog/2023-tax-changes",
      "cause": "lost-demand",
      "evidence": "Search demand for the topic is down 89%. The page held its ranking throughout.",
      "whatItNeeds": "Nothing. The page did not fail; the question stopped being asked.",
      "worthUpdating": false,
      "declineFromPeak": 84,
      "recoverableEstimate": 0
    },
    {
      "url": "/pricing-calculator",
      "cause": "technical-break",
      "evidence": "Traffic fell 96% in the week of the March migration and never recovered. This is not decay and it is not a content problem.",
      "whatItNeeds": "An engineering fix, urgently. It has been broken for five months.",
      "worthUpdating": true,
      "declineFromPeak": 96,
      "recoverableEstimate": 88000
    },
    {
      "url": "/solutions/logistics",
      "cause": "conversion-decline",
      "evidence": "Ranking and traffic are stable. Conversion fell 58% after the form was changed in May.",
      "whatItNeeds": "The page, not the traffic. No content work would have found this.",
      "worthUpdating": true,
      "declineFromPeak": 0,
      "recoverableEstimate": 26000
    }
  ],
  "improving": [
    "6 pages have gained without being touched. Worth knowing what they have in common before the next round."
  ],
  "disclaimer": "An analysis of your own analytics and search data. Nothing has been written, edited, published or unpublished, no ranking or traffic outcome is guaranteed, recoverable values are estimates from each page's own history rather than forecasts, and pages where demand data is missing are reported as unseparable rather than classified.",
  "cannotSeparate": [
    "Demand data is missing for 9 declining pages, so lost demand and lost share cannot be told apart for them."
  ],
  "competingPages": [
    "Four pages target the same query, written between 2022 and 2025 by people who did not know the others existed. They are splitting authority that would rank better as one."
  ],
  "escalationReason": "A top-decile page has been broken since the March migration with 88,000 of estimated recoverable value, and four pages compete for one revenue-driving query.",
  "notWorthUpdating": [
    "11 pages have lost demand rather than share. Updating them recovers nothing, and saying so is the point."
  ]
}

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